The conference ‘Content Online for Creativity’ aims to shift the focus of the debate on information society in the field of culture from technical matters to matters of content. The conference, which will touch upon important issues in the areas of media, information society and culture, is an important part of the Slovenian EU Presidency. In drawing up the conference programme, designating speakers and determining target groups, the Slovenian Presidency has been collaborating closely with the European Commission, in particular the Directorate-General for Information Society and Media, as well as with other relevant institutions and individuals in the area of audiovisual and media services.

The conference will be attended by 260 participants, experts in the area of audiovisual policy, stakeholders and industry, the national delegates of the EU Member States and other interested parties.

In terms of content, the conference is based on two documents issued by the European Commission:

• Communication - a European approach to media literacy in the digital environment
• Communication on Creative Content Online in the Single Market